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Oscar 2014: Previsões

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A 86ª cerimônia de entrega do Oscar teve a maior audiência dos últimos 10 anos, com 43 milhões de espectadores, anunciou nesta segunda-feira a rede de TV ABC.

A cerimônia teve a maior audiência de um programa de entretenimento desde o fim da série de TV "Friends", em maio de 2004, estimou o instituto de medição de audiência Nielsen.

A transmissão, de três horas e meia, teve um rating de 12,9 para adultos de 18 a 48 anos, segundo cifras preliminares divulgadas pela ABC, que exibe a cerimônia.

Apenas as partidas eliminatórias da Liga de Futebol Americano tiveram audiências mais altas nos últimos anos, segundo a revista "Variety".

A audiência subiu 6% em relação ao ano passado, quando o mestre de cerimônias foi o comediante Seth MacFarlane. A cerimônia do Oscar mais vista até hoje foi a de 1998, quando 55,3 milhões de pessoas assistiram a "Titanic" levar 11 estatuetas, incluindo a de melhor filme, segundo o jornal "Los Angeles Times".

 

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:lol: 

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Essa selfie dominou todas as redes sociais, ainda hoje ta cheio de gente compartilhando no face ...

 

Bora pro Oscar 2015 !!!!

 

Quero saber é o resultado do bolao !!!!

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Alguém sabe se a Pepsi processou o Oscar com propaganda indireta da Coca Cola?Isto é quebra de contrato por exclusividade. Voltem com Seth MacFarlane para zombar com essa mancada da Ellen DeGeneres .KKKKK! :lol:

 

Ellen DeGeneres you're fired! :lol:

 

 

Já achei uma notícia. KKKKKKKKK! :lol:

 

 

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Oscars Pizza Stunt Hands Coke a Free Ticket to Pepsi's 'Exclusive' Night Unexpected Stunt Steals Thunder From Soft-Drink Sponsor Pepsi

 

By Natalie Zmuda, Jeanine Poggi. Published on

 

March 03, 2014

 

Coca-Cola stole Pepsi's thunder during Sunday night's broadcast of the Academy Awards on ABC.

While Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor of the Oscars this year, it wound up facing the unexpected appearance of Coca-Cola logos on three pizza boxes delivered to the show.

The pizzas appeared as part of a bit by host Ellen DeGeneres, who joked about attendees' growing hunger during the lengthy ceremony and ultimately brought out three pizzas from Los-Angeles based pizzeria Big Mama's & Papa's.

 

As a Big Mama's delivery guy doled out slices to stars including Brad Pitt and Jared Leto, Coca-Cola's logo -- positioned on the side of the pizza boxes -- wound up with prime, free placement during one of the most expensive TV events of the year. A 30-second ad during the telecast was going for $1.9 million this year, according to media buyers.

 

While Coca-Cola marketing execs are probably wishing they could take credit for the unplanned placement, execs at ABC are most certainly wishing they'd foreseen it before allowing the boxes to appear on air. According to an executive close to the situation, PepsiCo, which ran ads during the telecast for several of its brands, has brought the situation to ABC's attention. The network is said to be investigating the incident.

An ABC spokeswoman declined to comment on the placement, as did a Pepsi spokeswoman.

 

"Big Mama's & Big Papa's Pizzeria is a longstanding Coca-Cola customer," a Coca-Cola spokeswoman said. "We were surprised and delighted to see them appear during last night's Academy Awards and think they did an outstanding job of bringing some extra fun and excitement to the show."

 

Coca-Cola decided to sit out of the awards show this year after being the exclusive non-alcoholic beverage sponsor since 2006. The sponsorship had served as one of the key marketing events for its Diet Coke brand.

Coca-Cola spent $41.5 million advertising during the Oscars between 2009 and 2013, according to Kantar Media.

 

This year PepsiCo took over the slot vacated by Coca-Cola, running a 60-second spot promoting its mini cans. The company also ran a 60-second ad for Lipton, in partnership with Unilever, as well as a 30-second ad for Aquafina Flavor Splash. Qua, its new premium water, was also distributed at the Oscars.

Ms. DeGeneres' stunt created significant buzz on social media.

 

Even without buying time during the Oscars and remaining relatively quiet during the awards, Coca-Cola managed to garner 4,978 mentions on social media related to the Oscars between midnight Friday and Monday morning, according to Salesforce. In comparison, Pepsi had 5,018 social mentions in conjunction with the Academy Awards during the same period.

 

The Oscars hit a 10-year high in viewership, watched by an average of 43 million people, up from 40.4 million in 2013.

 

Link.: http://adage.com/article/media/coca-cola-steals-pepsi-thunder-oscars-pizza-stunt/291951/

 

A Pepsi agradece o desconto $. \0/ :lol:

 

250px-ChuckApproves.gif

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Pois é, quando vi essas imagens pipocando na net, da pizzaiada do oscão, a primeira coisa que notei foi a marca da coca cola na lateral da caixa de Pizza...

 

Isso prq nem assisti ao Oscar...

 

Nesse mundo da competição e tal, não duvido que teve coisa aí...

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