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Film booms in Brazil despite economy

April box office confirms upward trend

As in the U.S., Brazil's film sector seems to be booming despite the recession.

April B.O. results, the best of the period since 2004, confirmed the upward trend. In the January-April period, total box office in Brazil amounted to 305 million reais ($148 million), up 33.2% over the same period last year. Total attendance reached 36.2 million, a 30.8% increase.

"People have a bit more money for entertainment and are seeking inexpensive options. Going to the movies is cheaper than attending concerts, plays or soccer matches," says Pedro Butcher, editor of local film trade magazine Filme B.

Paramount's senior VP for Latin America Jorge Peregrino believes the strength of the current group of films is the main factor for the Brazilian sector's expansion this year. The crop of local pics is particularly strong this year, says both Butcher and Peregrino, citing vet helmer Daniel Filho's comedy "If I Were You 2," which opened Jan. 2 and sold more than 6.08 million tickets, the highest number of admissions for a local pic since 1978's "Lady on the Bus." Jeremias Moreira's rural drama "The Boy on the Ranch's Gate" and Jose Alvarenga's comedy "Divan" also had significant performances.

The market share of local pics reached 21.3% in January-April 2009, up from 11.5% in the same period last year.

"The theatrical market in Brazil usually grows when we have a strong offer of local features, which is the case this year," Peregrino says.

Led by Hollywood fare, foreign pics, which continue to hold the lion's share of the market, are also performing well. The foreign pics' total B.O. in the initial four months of this year has increased by 19.8%.

Peregrino and Butcher say they believe total attendance this year will break the critical 100 million mark, a feat last achieved in 2004.

"X-Men Origins: Wolverine" had the largest opening weekend this year in Brazil, and a strong performance in May, indicating the upward trend continues, with plenty of anticipation for Hollywood's summer offerings.

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Jornada não teve um abertura absurda, mas é capaz de ter a melhor bilheteria final por isso, o boca-a-boca faz com que mantenha uma boa média, sem grandes oscilações.

 

Acho que aqui no Brasil o marketing falhou ao não traduzir o nome, o pessoal não conhece por Star Trek, e sim como Jornada nas Estrelas, e outra, a série é conhecida por outra geração, na sessão que assisti só tinha tiozinhos! rs
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SEXTA-FEIRA

 

Rank* Title

(Click to view chart)

Friday

5/22

(Estimates)

Saturday

5/23

Sunday

5/24

Monday

5/25

1 NIGHT AT THE MUSEUM: BATTLE OF THE SMITHSONIAN

Fox

 

4,096

$15,300,000

 

-- / $3,735

$15,300,000 / 1

N/A

N/A

N/A

2 TERMINATOR SALVATION

Warner Bros.

 

3,530

$14,845,000

 

+11% / $4,205

$28,217,000 / 2

N/A

N/A

N/A

3 ANGELS & DEMONS

Sony / Columbia

 

3,527

$6,050,000

 

+131% / $1,715

$66,161,000 / 8

N/A

N/A

N/A

4 STAR TREK

Paramount

 

4,053

$5,775,000

 

+93.8% / $1,425

$167,409,000 / 15

N/A

N/A

N/A

5 DANCE FLICK

Paramount

 

2,450

$3,900,000

 

-- / $1,592

$3,900,000 / 1

N/A

N/A

N/A

6 X-MEN ORIGINS: WOLVERINE

Fox

 

3,183

$2,100,000

 

+158.9% / $660

$157,354,000 / 22

N/A

N/A

N/A

7 GHOSTS OF GIRLFRIENDS PAST

Warner Bros. (New Line)

 

2,255

$1,100,000

 

+101.7% / $488

$43,238,000 / 22

N/A

N/A

N/A

8 OBSESSED

Sony / Screen Gems

 

1,603

$575,000

 

+99.6% / $359

$64,483,000 / 29

N/A

N/A

N/A

9 MONSTERS VS. ALIENS

Paramount (DreamWorks)

 

1,434

$280,000

 

+50.7% / $195

$191,926,000 / 57

N/A

N/A

N/A

10 17 AGAIN

Warner Bros.

 

1,107

$270,000

 

+45.8% / $244

$59,579,000 / 36

N/A

N/A

N/A

 

 

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Nunca apostei em T4, e com as críticas.

 

"Trek" segue muito bem, sem dúvidas a maior bilheteria até agora, da temporada, e deve ser uma das melhores dos EUA esse ano, porque a coisa tá meio ruim. Será que "Harry Potter" passa dos 300?E será que só "Avatar" mesmo para emplacar um número gordo?
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Acho que T4 está ganhando. O filme foi lançado quarta, e praticamente empatou na estréia do filme do Stiller. Digo, se tivessem sido lançados juntos...

E Harry Potter é a galinha dos ovos de ouro da Warner, recorde atrás de recorde.

BrnoSoares2009-05-23 22:26:59
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May 22–24, 2009

 

Weekend

Studio Estimates

Next update: Monday morning - 4-day weekend studio estimates;

Tuesday afternoon - Actual grosses for 80+ movies.

 

 

 

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border="0" alt="" />

 

space.gif

<<Last Weekend <Last Year View Index  
TW LW Title (click to view) Studio Weekend Gross % Change Theater Count / Change Average Total Gross Budget* Week #
1

N

Night at the Museum: Battle of the Smithsonian

Fox

$53,500,000

-

4,096

-

$13,062

$53,500,000

$150

1

 

2

N

Terminator Salvation

WB

$43,010,000

-

3,530

-

$12,184

$56,382,000

$200

1

 

3

2

Star Trek

Par.

$21,951,000

-49.0%

4,053

+193

$5,416

$183,585,000

-

3

 

4

1

Angels & Demons

Sony

$21,400,000

-53.7%

3,527

-

$6,067

$81,511,000

$150

2

 

5

N

Dance Flick

Par.

$11,113,000

-

2,450

-

$4,536

$11,113,000

$25

1

 

6

3

X-Men Origins: Wolverine

Fox

$7,800,000

-46.9%

3,183

-709

$2,451

$163,054,000

$150

4

 

7

4

Ghosts of Girlfriends Past

WB (NL)

$3,720,000

-44.1%

2,255

-895

$1,650

$45,858,000

-

4

 

8

5

Obsessed

SGem

$2,000,000

-56.4%

1,603

-1,031

$1,248

$65,908,000

$20

5

 

9

7

Monsters Vs. Aliens

P/DW

$1,345,000

-57.7%

1,434

-517

$938

$192,991,000

$175

9

 

10

6

17 Again

WB

$1,005,000

-70.2%

1,107

-1,343

$908

$60,314,000

-

6

 

11

8

The Soloist

P/DW

$823,000

-65.7%

654

-1,368

$1,258

$29,219,000

-

5

 

12

9

Next Day Air

Sum.

$600,000

-73.3%

542

-597

$1,107

$8,912,000

-

3

 

13

10

Earth (2009)

BV

$470,000

-72.3%

619

-965

$759

$30,416,000

-

5

 

14

11

Hannah Montana The Movie

BV

$439,000

-72.8%

628

-997

$699

$76,826,000

-

7

 

15

29

The Brothers Bloom

Sum.

$363,000

+301.5%

52

+48

$6,981

$486,000

-

2

 

16

14

Fast and Furious

Uni.

$327,000

-58.8%

378

-504

$865

$153,524,000

$85

8

 

17

13

State of Play

Uni.

$317,000

-66.9%

278

-710

$1,140

$36,219,000

-

6

 

18

15

Rudo Y Cursi

SPC

$239,000

-46.2%

134

-85

$1,784

$1,134,000

-

3

 

19

16

I Love You, Man

P/DW

$230,000

-42.7%

274

-66

$839

$71,059,000

-

10

 

20

39

Summer Hours

IFC

$200,000

+304.2%

27

+25

$7,407

$275,000

-

2

 

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Verdade. A coisa vai ficar complicada se não der um retorno razoável. E eu quero ver uma nova trilogia, pô.

 

Agora vejam como "Star Trek" continua fazendo bonito. Papou o filme do Hanks.

Vai ficar no Top Ten por um bom tempo. Vida longa e próspera!!!
MacQueen2009-05-24 17:05:46
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achei fraca a estréia de T4. mas era esperado, já que a concorrência com uma noite no museu 2 seria boa... e sem contar que o filme do stiller faz muito sucesso entre as crianças.

é ótimo ver star trek com esse ótimo boca-a-boca, passa dos 200

fácil no EUA, e com os 100, 110 internacionalmoente passa dos 300.16
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